Kygo's Palm Tree Crew Backs Mary Lou's, Elevating a Bold New Voice In Nightlife

Hidden behind a faux bait-and-tackle storefront in Palm Beach, one of the most audacious nightlife experiments in recent memory now has the backing of some of dance music’s most influential artists. Kygo’s Palm Tree Crew has officially acquired a stake in Mary Lou’s, the lavish hospitality concept that’s quickly become Palm Beach’s most enigmatic and buzzed-about nightlife haunt.

Founded by hospitality innovators Alex Melillo, Joe Cervasio and Topher Grubb, Mary Lou’s is now poised to take its brand beyond South Florida. With Kygo's lifestyle empire at its side, the concept is slated to debut in Montauk this summer, the first step in a wider expansion.

“The partnership with Palm Tree Crew truly felt like a natural alignment from the start—we share the same energy, ambition and commitment to creating unforgettable moments,” said Alex Melillo, co-founder of Mary Lou’s and Mama Hospitality. “We each bring unique value to the table, and together, we create a powerful engine for delivering world-class experiences. At the end of the day, we’re both in the business of making memories, and this collaboration elevates our ability to do just that."

Since its grand "Black Tie Surrealism Affair" opening in January, Mary Lou’s has added star power to its creative braintrust, naming two-time Grammy nominees SOFI TUKKER as Creative Entertainment Directors alongside chart-topping duo The Chainsmokers. They've each taken an active role in shaping the venue’s acoustics and programming, reinforcing its identity as a performance-first destination built for, and by, artists.

Palm Tree Crew’s backing offers Mary Lou’s expanded reach and strategic alignment with a lifestyle brand that's already making waves across Miami, Orlando and most recently, Las Vegas.

"Rarely does a hospitality concept bring an experience to its customers that is truly unique and fresh, and we believe that Mama Hospitality has quickly been able to accomplish that," added Myles Shear, co-founder of Palm Tree Crew. "This partnership will allow Mary Lou's to bring its concept to new markets and share this experience with customers looking for something authentic and new."

Palm Tree Crew and Mama Hospitality are set to launch a new holding company for Mary Lou's and future concepts. The brand will also serve as the "official nighttime hospitality counterpart" to Palm Tree Crew's daytime festival properties, per a press release.