Tomorrowland Launches Christmas Pop-Up Store in Belgium

The butterfly that serves as Tomorrowland‘s emblem is fluttering from festival grounds to Christmas trees after the brand launched a holiday pop-up shop in its home of Belgium.

Known for transforming Belgian farmland into elaborate fairytale kingdoms, the iconic EDM festival has set up shop at the Wijnegem Shopping Center, about five miles from Antwerp’s city center. Running through January 10th, the venture marks an intriguing collision of two worlds that traffic in the same currency: wonder.

Just as Tomorrowland’s mainstages rise like enchanted castles each summer, the pop-up invites shoppers into a curated wonderland of festival-inspired merchandise. Among the offerings are elaborate Christmas ornaments including one shaped like the festival’s signature butterfly, a creature that’s somehow equally at home illuminated above a crowd of 100,000 ravers or dangling from a Douglas fir beside a fireplace.

The festival’s holiday gift guide also features luxe Baobab x Tomorrowland candles, Serax Unity tableware for hosting gatherings, Loop earplugs, premium JBL audio gear and the refined “Elixir of Life” perfume.

You can check out Tomorrowland’s holiday gift guide here.

Follow Tomorrowland:

X: x.com/tomorrowland
TikTok: tiktok.com/@tomorrowland
Instagram: instagram.com/tomorrowland
Facebook: facebook.com/tomorrowland

The post Tomorrowland Launches Christmas Pop-Up Store in Belgium appeared first on EDM.