Indianapolis Colts “Horseshoe Pretzel” Goes Viral For All The Wrong Reasons

Nothing like paying $20-plus dollars at the concession stand for a poo-pretzel.

Folks, football season is quickly approaching. College football is set to kick off before August ends, and the NFL returns in the first week of September. Personally, I don’t officially recognize that football season is upon us until I feel that first, crisp, Fall breeze.

It’s a very important signifier.

Another thing that lets us know football is right around the corner? Teams coming up with zany concession stand items to sell to fans during the season. Sports teams love to craft some truly creative, culinary items and then charge a little extra for them. I imagine their thought process goes something like this:

“Nachos? No, these are Potachos! It’s like nachos, but with potato chips, and they are 33% more expensive than if regular nachos were available. Isn’t that great? They pair incredibly well with a $19 beer, so make sure you are prepared to take out a loan just so you can watch your sporting event and not be hungry.” 

The Indianapolis Colts jumped in on the fun and rolled out what they call their Custom Colts Jumbo Horseshoe Pretzel. It’s like a pretzel… but it’s in the shape of the Colts logo. From what I can find, it actually appears to be a suite item that they included in their 2024 Culinary Showcase. I can’t confirm nor deny whether it’s still being offered, but I can certify two things.

One, it’s currently going viral. Two, and I hate to be so blunt… but it quite literally looks like s***.

The rare food item that looks the same going in and out…

It’s apparently served with beer cheese, bourbon mustard and a “special matchup dip of the game.” The jury is still out on which of those three is featured in the picture above, but social media has gotten a kick out of how fecal the jumbo pretzel – that’s supposed to be the Colts logo – looks:

“Yeahhh lemme get a voodoo ranger pounder and uhhhh a giant turd with the spicy mustard”

“That’ll be $48.99” pic.twitter.com/Ez3i2Vr1he

— kenny (@kiiLkenny) August 12, 2025

That does look like turd lmfao

— Crich (@Degen__inc) August 12, 2025

Life imitates art https://t.co/0jW9BPAUKl

— Leo Hagist (@l_hagist63) August 12, 2025

Kinda like their QB situation.

— Paul Wheel Drive (@PaulWheelDrive1) August 12, 2025

Just because you can…. doesn’t mean you should…. https://t.co/WhORwWsN7G

— Drop Dead DUMPER Bod (@DropDeadDadBod) August 12, 2025

That’s always a good mantra to live by.

Like I said, it seems to me like it’s a suite menu item from last year that’s just now going viral this year. Regardless, Indianapolis Colts fans aren’t taking the fact that their doo-doo pretzel is going viral as a sign of good things to come for the upcoming season:

This season is already off to a horrible start. Cancel it now

— Jack Leverentz (@Bossman_10K) August 12, 2025

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