“Cheap Effort To Gain Approval Of Trend Seekers” – Steak ‘N Shake Shows No Mercy Dunking On Cracker Barrel’s Logo Change

Steak ‘n Shake has BEEF. Just when Cracker Barrel probably thought things couldn’t get any worse, a casual dining competitor came out of nowhere and absolutely, viciously, undoubtedly dunked on them. And it all got started when Cracker Barrel announced that they were rebranding after rolling out the same logo for close to fifty years. The southern-style eatery opted to go with a more minimalist logo, and in my opinion, they’re making a huge mistake. There’s no amount of buttered […] The post “Cheap Effort To Gain Approval Of Trend Seekers” – Steak ‘N Shake Shows No Mercy Dunking On Cracker Barrel’s Logo Change first appeared on Whiskey Riff.

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Steak ‘n Shake has BEEF.

Just when Cracker Barrel probably thought things couldn’t get any worse, a casual dining competitor came out of nowhere and absolutely, viciously, undoubtedly dunked on them. And it all got started when Cracker Barrel announced that they were rebranding after rolling out the same logo for close to fifty years.

The southern-style eatery opted to go with a more minimalist logo, and in my opinion, they’re making a huge mistake.

There’s no amount of buttered and jellied biscuits that could save them from this. As you can see, the old logo that we’ve all come to know and love – featuring an old man sitting next to a barrel – is no more. They’ve opted to “clean things up,” and got rid of the a) the old man b) the barrel and c) every ounce of character the original logo had to debut a lifeless, sterile, pointless new symbol.

Why are so many brands opting to voluntarily ruin their aura?

Cracker Barrel has updated their logo for the first time in 48 years pic.twitter.com/wkDOatNPKz
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