WATCH: Alan Jackson Goes Stunningly Sans Mustache For 1993 Miller Lite PSA

If Johnny Cash is the Man in Black, Alan Jackson is The Man in Stache.

You can probably count on one hand the number of times you’ve ever seen Alan clean shaven, and even Googling it, you’d be hard-pressed to find more than a handful of pictures without his signature lip sweater. In fact, throughout his legendary career, there are only two music videos where he didn’t feature the stache… “So You Don’t Have to Love Me Anymore,” which was released in 2012, and still featured a little bit of stubble.

And then “Tonight I Climbed the Wall,” which was released in 1993. But you know what else was released in 1993… arguably Jackson’s strongest sans stache showing, and it had nothing to do with his music. It was a PSA for Miller Lite against drunk driving.

Alan has always been a man who stands up for what he believes in, and if you don’t think so, remember what happened at the 1994 ACM Awards? What about the 1999 CMA Awards? Or even his “Murder On Music Row” performance alongside George Strait, which was also at the 1999 CMA Awards.

Big Al was never afraid to make a statement and here he is in this 1993 advertisement, simply warning others to please “think when you drink.” Now, you probably might be wondering, why should I listen to someone who made a living by writing drinking songs for almost 40 years. Well, because for most of them almost 40 years, he spent ’em out on the road, having to be even more cautious than the normal American about the horrors of drunk driving, as road safety was necessary for him and his band’s great occupation.

He says:

“When you see as much of the road as I do, man, it’s as simple as black and white… so c’mon folks, please think when you drink.”

He wrote and sang in his song, “Job Description,” off of the 1994 album, Who I Am, and I quote respectfully:

“I sleep eighty miles an hour.
To the whining of a diesel down the interstate.
Dreamin’ ’bout my little girls.
The easy chair that sits beside the fireplace.
Then we shut her down in another town.
Shower up and do just what we came to do. Sing for the people.
Count the money and the miles back home to you.”

Now somebody who had to live out on the road his whole career is definitely somebody whose advice we should take to heart, and as Alan Jackson wanted us to all to learn “a lot about livin’, and a little bout love,” safe driving is required. But how about that jawline on Big Al? I almost thought this was AI for a second…

Check it out:

The year before, Alan teamed up with fellow ’90s star Clint Black for a killer Miller Lite commercial. Seems like the PSA was a bit of a follow-up to an epic commercial that probably helped more than a few country music fans fuel the desire to pop a top… or ten.

Another ’90s country act, Brooks and Dunn, would go on to join the “Think When You Drink” campaign the following year in 1994.

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