Travel Your Heart Out: G Adventures' brand refresh

At G Adventures, we’ve always believed that travel isn’t just about ticking destinations off a list — it’s about how it changes you. How it connects you. How it opens your heart. And now, we’re really turning up the volume on that belief.

Welcome to Travel Your Heart Out (TYHO), our bold new brand refresh that celebrates the way we’ve always done things differently and shows the world exactly where we’re headed next. With TYHO, we’re refreshing our brand to better reflect who we are, what we stand for, and where we’re going

What is Travel Your Heart Out?

To "travel your heart out" means giving it everything you’ve got. It’s travel that’s full-throttle, full-hearted, and fully immersed. It’s the G Adventures way: showing up with curiosity, courage, and compassion and soaking up every weird, wild, and wonderful moment.

But "Heart Out" is more than a tagline. It’s a philosophy. It means leading with love: for people, for the planet, and for the communities who welcome us in. It means travelling deeply, not just widely, and saying yes to real human connection and meaningful impact. We’ve been building this way of travel for 35-plus years. TYHO just gives it a name.

Why the refresh?

Because we’re not the same company we were when we started 35 years ago, and the world isn’t either. We’ve grown. You’ve grown. And the stakes for how we show up in the world are higher than ever. This refresh reflects our evolution as a purpose-led travel company. One that puts people first. One that’s not interested in cookie-cutter tours, giant buses, or busy tourist traps frequented by every other travel company. One that believes that fun and doing good should never be mutually exclusive.

This brand refresh is about clarity, energy, and heart. It’s a call to action, a rallying cry, and a promise: that every G Adventures trip will leave the world — and you — a little better.

Who we are (in case you're new here)

We’re G Adventures. We're not just a travel company — we're a people company. We’ve been creating life-changing small-group adventures since 1990, fuelled by community, compassion, and a belief that travel can be the world’s most powerful form of connection.

We believe in:
– Purpose over profit
– People over profit
– Adventure over average

No all-inclusives. No floating cities. Just real experiences with real people: locally led, unfiltered, and unforgettable. We create life-changing small-group adventures in more than 100 countries, led by local guides and designed to build deep connections, not just to places, but to people.

Our trips are for travellers who want to:
– Experience cultures authentically
– Travel responsibly and sustainably
– Leave behind more than footprints
– Be part of something bigger than themselves

Our secret sauce? Community

Community is at the heart of everything we do. It starts with our travellers: open-minded humans from every walk of life. You arrive as strangers and leave as family. Trust us. It includes our Chief Experience Officers (CEOs), local guides who bring each destination to life. It reaches into every village, family, and community we partner with. We call it community tourism, and it’s been in our DNA since Day One. It’s our superpower.

It means your travel dollars stay where they matter most: in the hands of the people who make your trip extraordinary. It means meals shared in family homes, stays in locally owned lodges, and visits to social enterprises that uplift women and youth. It’s not about seeing the world. It’s about connecting with it deeply, authentically, and with purpose.

What else makes G Adventures different?

We design our trips to do more than just take you places — they connect you to something bigger. Every detail is built around real human connection, authentic experiences, and meaningful impact. No big groups. No rigid schedules. No "check the box" sightseeing. Just thoughtful, purpose-led adventures that stay with you long after you’ve unpacked.

CEOs, not tour guides

Our Chief Experience Officers are local legends. They bring destinations to life with insider knowledge, infectious energy, and a gift for turning groups into a chosen family.

Small groups, big impact

Fewer people means better connections with each other and the communities we visit. Plus, no big buses (well, besides the lando) and no tourist traps. Just real travel with real people.

Freedom, with a framework

Group travel that doesn’t feel like group travel. You get the structure you need — and the free time you want — to explore your way.

All in, always

We don’t just observe culture — we join in. Think meals in local homes, dancing in the village square, and moments that go way beyond sightseeing and checking boxes.

Stress-free booking

Lifetime Deposits™, no single supplements (on most tours), 100% Guaranteed Departures, and a 24/7 team of GCOs (Global Connection Officers) who are always here for you.

Travel that gives back

We pioneered community tourism. That means your trip supports local businesses, social enterprises, and communities just by showing up and having the time of your life.

The difference we’re making together

Trees For Days

We plant a tree for every travel day. More trips booked equals more trees equals a healthier planet.

Planeterra

Our nonprofit partner empowers local communities to benefit from tourism in meaningful, lasting ways.

Ripple Score

See the impact of your trip in real numbers with a score that shows how much of your money stays locally with real communities.

Our travellers mean everything to us

If you’ve travelled with us, you already know: you’re the magic. You’re the heartbeat of our community. You’re why we do what we do. TYHO is a tribute to every traveller who’s said "yes" to something new. To travellers who show up with open minds and leave with full hearts. To those who want to give back, just by going forward. You inspire us to lead with heart in our trips, in our business, and in the world.

What TYHO means for you

Whether it’s your first G Adventures trip or your 15th, TYHO means you’re getting even more of what makes us G. That means more:
– Purpose-driven adventures that give back
– Small-group adventures with heart
– Locally led experiences with five-heart connections (not five-star fluff)
– Sustainable travel that puts people and planet first
– Transformative moments that change how you see the world and yourself

And we’re just getting started…

We’re proud of the path we’ve walked so far, but we’re even more excited about where we’re going. TYHO is more than a refresh — it’s a recommitment to the kind of travel we believe in. One that lifts people up. That digs deeper. That dares to do things differently. This is travel that goes way beyond travelling: building experiences that matter and connections that last for a lifetime. This is G Adventures. And we’re just getting started! Ready to Travel Your Heart Out?