Thanks to Liquid Death, 10 People Got Ozzy’s DNA Without Having to Be a Hairstylist

In what has to be one of the most ridiculous publicity stunts for a beverage company, the folks over at Liquid Death sold 10 empty, crushed cans of their iced tea that they claim were drunk by Ozzy Osbourne for the completely bonkers price of $450 per can. And guess what — they sold out in minutes, proving that some of you fuckers have more money than sense.

The stunt was called “Infinitely Recyclable Ozzy,” since you could ostensibly use the trace amounts of DNA found in the “Prince of Darkness'” saliva to clone the man. That is, once science, ethics, and international law finally allow for that sort of thing. Never mind the fact that Liquid Death warns “DNA integrity and cloning results not guaranteed,” since purified DNA is usually stored at extremely low temperatures (like -20°C or -80°C), either frozen or in a dried state.

So what would you have gotten if you bought one of these for $450? You would have gotten the can sealed in a plastic tube. Oh and the tube has a packaging label signed by the Ozzman himself. So I guess that’s what you’re really paying for.

This isn’t the first time Ozzy’s been linked to the Liquid Death team. Just last year, he was used in an ad where he warned kids not to put the company’s drink mix up their asses, which was admittedly a damn funny commercial. Hell, he’s been used to sell a lot of shit over the years, so it’s not too farfetched that he’d do something like today’s stunt.

But all of this is for naught because 10 people went and bought the damn things. I can’t imagine dropping four Benjamins and a Grant for what amounts to a piece of trash with some old British man’s dried spittle on the rim, but I also couldn’t imagine back in 2016 that Ozzy was nearly divorced for having an affair with his hairstylist. So yeah, I guess it is what it is.

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