Ruthie Craft Conjured Synaesthetic Melancholy into the Cinematic Alt Pop Triumph, ‘Sound of Blue’

With a voice painted in shades of solace and longing, Ruthie Craft introduced herself as a siren of cinematic synaesthesia with the release of her debut EP, Sound of Blue. Melding ethereal aural aesthetics with juxtaposing drums that do more than bring a pulse to the string-accompanied art pop triumph which serves as the title track; they allow the production to land with an almost atomic charge. The haunted timbre in Craft’s vocals resonates like a whisper from a moody temptress of consolation, offering refuge to anyone who sees life through a palette of cold tones. The lyrics alone are enough of a pensive salve, but even if Hans Zimmer, Portishead, and Lady Gaga ever entered the studio together, there’s no guarantee they’d orchestrate something with the same arresting effect as Sound of Blue, which arrives as a spellbinding invitation to the four tracks that follow—each painted across the alt-pop spectrum with a style sharp enough to rival a copy of Vogue. In her ascent from Austin’s indie-pop scene, Ruthie Craft has become synonymous with cinematic depth and emotional clarity. Her breakout visual single, Just Believe, marked a bold new direction for her sound and vision, while the EP Sound […] The post Ruthie Craft Conjured Synaesthetic Melancholy into the Cinematic Alt Pop Triumph, ‘Sound of Blue’ appeared first on A&R Factory.

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With a voice painted in shades of solace and longing, Ruthie Craft introduced herself as a siren of cinematic synaesthesia with the release of her debut EP, Sound of Blue. Melding ethereal aural aesthetics with juxtaposing drums that do more than bring a pulse to the string-accompanied art pop triumph which serves as the title track; they allow the production to land with an almost atomic charge. The haunted timbre in Craft’s vocals resonates like a whisper from a moody temptress of consolation, offering refuge to anyone who sees life through a palette of cold tones. The lyrics alone are enough of a pensive salve, but even if Hans Zimmer, Portishead, and Lady Gaga ever entered the studio together, there’s no guarantee they’d orchestrate something with the same arresting effect as Sound of Blue, which arrives as a spellbinding invitation to the four tracks that follow—each painted across the alt-pop spectrum with a style sharp enough to rival a copy of Vogue. In her ascent from Austin’s indie-pop scene, Ruthie Craft has become synonymous with cinematic depth and emotional clarity. Her breakout visual single, Just Believe, marked a bold new direction for her sound and vision, while the EP Sound […]

The post Ruthie Craft Conjured Synaesthetic Melancholy into the Cinematic Alt Pop Triumph, ‘Sound of Blue’ appeared first on A&R Factory.