‘Not a huge amount of money’ – Simon Jordan tears apart Liverpool transfer theory despite £446m spree

talkSPORT’s Simon Jordan has unpicked the sentiment that Liverpool have spent an extraordinary amount on summer transfers. The Premier League champions ended the transfer window on Monday with a whopping £446million spent on arrivals for the new season. Liverpool certainly ‘won the window’ this summer, the pick of their signings seeing Alexander Isak join the Reds on deadline dayGetty Liverpool broke the British transfer record with the £116.5m arrival of Florian Wirtz, and then again when Alexander Isak joined for £125m. Their huge expenditure came amid a summer window in which the Premier League spent in excess of a record £3billion on signings. However, former Crystal Palace owner Jordan explained why the total spent in Liverpool’s mega spree shouldn’t be assessed as it has been. On White and Jordan, host Jim White read part of club legend Jamie Carragher’s column for the Daily Telegraph on the Reds’ window. Part of the column read: “‘It will lead to a fundamental shift, not only in how the rest of the Premier League and Europe sees Liverpool, but how supporters perceive their own club.'” “Will fans see Liverpool, their club, in a different guise now?” White asked Jordan, who replied: “I’m not sure. “I mean, look, Liverpool bought €482m worth of players. They sold €220m worth of players and, I want to touch this lightly, the tragedy of Diogo Jota probably brought an insurance payment. “So we’re talking about somewhere in the region of €180m across three transfer windows.” White then said: “The headline news, ‘Isak, £125m’, off the back of Wirtz, £116.5m.” “Well, when you pair it back, a more educated conversation comes into play,” Jordan said. “It’s not a huge amount of money…” Liverpool spent an unprecedented amount in a bid to retain the titleGetty But Jordan believes that on the surface, their expenditure isn’t that muchtalkSPORT “No, but they’re spending massive fees on individual players,” White insisted, but Jordan replied: “Because they didn’t spend it last year. “And the market is what the market is.” Former Liverpool star Danny Murphy intervened, and added: “You’re right, but I think what he’s [White] saying is in the past, Liverpool… “Apart from the [Virgil] Van Dijk and Alisson money, they tended to go for more diamonds in the rough. Whether it be [Sadio] Mane, whether it be [Philippe] Coutinho for £10million, whether it be Andy Robertson for £8million.” However, Jordan responded: “What, you mean they took advantage of other football clubs like Southampton, were able to get them out cheaper? And in this instance, the market has slightly changed. “I mean, I think it’s just a by-product of the market. People are spending money at high levels now. You’re buying players… Chelsea were trying to suggest that [Nicolas] Jackson was worth £80m. Frimpong was the first big-money signing at LiverpoolGetty The Reds also landed Ekitike despite interest from rival clubsGetty “And they’ve now got a deal done at the best part of £70m, for a player that’s hardly hit the ground running inside the Premier League, besides people’s perception of the fact he might be less worse than they thought he was.” Jordan on the commercial increases in football White then read another part of Carragher’s column and claimed he ‘nails it’. It read: “‘In the Klopp era, and even going back to when Gerard Houllier and Rafael Benitez were in charge, there was a sense that Manchester United, Chelsea and later Manchester City could buy whoever they liked, and that Liverpool had to be smarter.'” “He’s right,” White said, although Jordan then explained: “But it’s also because PSR governance has changed. It’s also because Liverpool now are at a stage where their turnover is so significant. “Liverpool’s turnover, in the season before last, was £620million. The season just gone, it’s probably going to be exceeding £700million. “And because the playing field’s been levelled, the argument that Jurgen Klopp played was the playing field’s not level, because we all know what Man City can do, they can just decide to spend on more players. “Well, there was an element of, ‘That’s not quite right what he said there’, but Liverpool have simply consolidated and conflated two summer transfer windows into one, and paid some slightly higher fees than people anticipate because they’ve bought some of the best players. “Liverpool have always had some of the best players, they just had an opportunity to get them out of other people for cheaper amounts. “Whether it was getting Kevin Keegan, whether it was getting John Toshack, whether it was getting Kenny Dalglish, because they used the Hamburg money that Keegan got sold for, to buy Kenny Dalglish for £440k from Celtic, or whatever the number was. “They’ve always been in a box seat situation, the difference is now Liverpool are a real commerci

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‘Not a huge amount of money’ – Simon Jordan tears apart Liverpool transfer theory despite £446m spree

talkSPORT’s Simon Jordan has unpicked the sentiment that Liverpool have spent an extraordinary amount on summer transfers.

The Premier League champions ended the transfer window on Monday with a whopping £446million spent on arrivals for the new season.

Liverpool certainly ‘won the window’ this summer, the pick of their signings seeing Alexander Isak join the Reds on deadline day

Liverpool broke the British transfer record with the £116.5m arrival of Florian Wirtz, and then again when Alexander Isak joined for £125m.

Their huge expenditure came amid a summer window in which the Premier League spent in excess of a record £3billion on signings.

However, former Crystal Palace owner Jordan explained why the total spent in Liverpool’s mega spree shouldn’t be assessed as it has been.

On White and Jordan, host Jim White read part of club legend Jamie Carragher’s column for the Daily Telegraph on the Reds’ window.

Part of the column read: “‘It will lead to a fundamental shift, not only in how the rest of the Premier League and Europe sees Liverpool, but how supporters perceive their own club.'”

“Will fans see Liverpool, their club, in a different guise now?” White asked Jordan, who replied: “I’m not sure.

“I mean, look, Liverpool bought €482m worth of players. They sold €220m worth of players and, I want to touch this lightly, the tragedy of Diogo Jota probably brought an insurance payment.

“So we’re talking about somewhere in the region of €180m across three transfer windows.”

White then said: “The headline news, ‘Isak, £125m’, off the back of Wirtz, £116.5m.”

“Well, when you pair it back, a more educated conversation comes into play,” Jordan said. “It’s not a huge amount of money…”

Liverpool spent an unprecedented amount in a bid to retain the title

But Jordan believes that on the surface, their expenditure isn’t that much

“No, but they’re spending massive fees on individual players,” White insisted, but Jordan replied: “Because they didn’t spend it last year.

“And the market is what the market is.”

Former Liverpool star Danny Murphy intervened, and added: “You’re right, but I think what he’s [White] saying is in the past, Liverpool…

“Apart from the [Virgil] Van Dijk and Alisson money, they tended to go for more diamonds in the rough. Whether it be [Sadio] Mane, whether it be [Philippe] Coutinho for £10million, whether it be Andy Robertson for £8million.”

However, Jordan responded: “What, you mean they took advantage of other football clubs like Southampton, were able to get them out cheaper? And in this instance, the market has slightly changed.

“I mean, I think it’s just a by-product of the market. People are spending money at high levels now. You’re buying players… Chelsea were trying to suggest that [Nicolas] Jackson was worth £80m.

Frimpong was the first big-money signing at Liverpool

The Reds also landed Ekitike despite interest from rival clubs

“And they’ve now got a deal done at the best part of £70m, for a player that’s hardly hit the ground running inside the Premier League, besides people’s perception of the fact he might be less worse than they thought he was.”

Jordan on the commercial increases in football

White then read another part of Carragher’s column and claimed he ‘nails it’.

It read: “‘In the Klopp era, and even going back to when Gerard Houllier and Rafael Benitez were in charge, there was a sense that Manchester United, Chelsea and later Manchester City could buy whoever they liked, and that Liverpool had to be smarter.'”

“He’s right,” White said, although Jordan then explained: “But it’s also because PSR governance has changed. It’s also because Liverpool now are at a stage where their turnover is so significant.

“Liverpool’s turnover, in the season before last, was £620million. The season just gone, it’s probably going to be exceeding £700million.

“And because the playing field’s been levelled, the argument that Jurgen Klopp played was the playing field’s not level, because we all know what Man City can do, they can just decide to spend on more players.

“Well, there was an element of, ‘That’s not quite right what he said there’, but Liverpool have simply consolidated and conflated two summer transfer windows into one, and paid some slightly higher fees than people anticipate because they’ve bought some of the best players.

“Liverpool have always had some of the best players, they just had an opportunity to get them out of other people for cheaper amounts.

“Whether it was getting Kevin Keegan, whether it was getting John Toshack, whether it was getting Kenny Dalglish, because they used the Hamburg money that Keegan got sold for, to buy Kenny Dalglish for £440k from Celtic, or whatever the number was.

“They’ve always been in a box seat situation, the difference is now Liverpool are a real commercial powerhouse, because football is becoming a real commercial [powerhouse].

“You look at German football, and you look at the revenues. One thing I was doing when I was over in Germany was looking at the revenues that these clubs get, and there’s so much money from commercial now.

“It isn’t just broadcasters, and it isn’t just fans spending money, it’s also the huge sponsorship deals that are being done. The Allianz [Arena], with Audi, with the German car manufacturers that are left, right and centre.

Slot has a squad stacked full of talent at the Premier League leaders

“And you now look at the commercial revenues that are coming into football clubs in England, and they’re beginning to become really significant. And they’re going to need it, because the broadcasters are going to stop paying them so much money soon.

“Liverpool are in a situation now where they are Premier League champions, they’ve compressed two… If we said Liverpool spent £200million per season on players for the last two seasons, there wouldn’t be the same. ‘Oh wow, that’s significant.'”