FREND revealed the sobering cost of ambition in synth-pop bruiser ‘Price of Progress’

With Price of Progress, FREND swirled up a synth pop meets EBM earworm primed to bruise, not just with sticky Human League-style hooks, but with lyrics that won’t stop needling at your conscience long after the track fades. Right from the opening, those sugary vocal harmonies stretch over space-age synth lines, channelling that 80s nostalgia before snapping you straight back to now with a kick of bass and the cold slap of reality. Under the shimmer, you’ll find the kind of sharp self-interrogation most pop tracks are far too polite to venture near: “TV’s on almost all of the time, you’re not really watching it” and “have you forgotten about conversation; tell me about your day and the money you’re making.” FREND has mapped the epidemic of isolation with a cartographer’s eye for detail. The production is unmistakably his own, drawing on Tom Woods’ roots in the UK indie and alt-pop scenes and sculpted through years of collaboration and craft. With each syllable, FREND questions why we’re all so eager to trade away our lives for hollow achievement, making it impossible to sleepwalk through another ambition-chasing day without a twinge of doubt. If you want a release that holds a […] The post FREND revealed the sobering cost of ambition in synth-pop bruiser ‘Price of Progress’ appeared first on A&R Factory.

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With Price of Progress, FREND swirled up a synth pop meets EBM earworm primed to bruise, not just with sticky Human League-style hooks, but with lyrics that won’t stop needling at your conscience long after the track fades. Right from the opening, those sugary vocal harmonies stretch over space-age synth lines, channelling that 80s nostalgia before snapping you straight back to now with a kick of bass and the cold slap of reality. Under the shimmer, you’ll find the kind of sharp self-interrogation most pop tracks are far too polite to venture near: “TV’s on almost all of the time, you’re not really watching it” and “have you forgotten about conversation; tell me about your day and the money you’re making.” FREND has mapped the epidemic of isolation with a cartographer’s eye for detail. The production is unmistakably his own, drawing on Tom Woods’ roots in the UK indie and alt-pop scenes and sculpted through years of collaboration and craft. With each syllable, FREND questions why we’re all so eager to trade away our lives for hollow achievement, making it impossible to sleepwalk through another ambition-chasing day without a twinge of doubt. If you want a release that holds a […]

The post FREND revealed the sobering cost of ambition in synth-pop bruiser ‘Price of Progress’ appeared first on A&R Factory.