World's Largest Cannabis Dispensary Celebrates Return of EDC Vegas With Massive Ticket Giveaway

Planet 13, the world's largest cannabis dispensary, is poised for what its executives are calling the busiest weekend of the year: not New Year's Eve and not 4/20, but EDC.

The cannabis giant is celebrating the festival's return to Las Vegas by giving away 20 three-day passes to lucky visitors as it launches a slate of EDC-themed offerings in collaboration with RNBW, the Insomniac Events-affiliated cannabis brand.

"EDC has become the busiest weekend of the year at Planet 13 Las Vegas," said Bryant Ison, Planet 13's Vice President of Marketing. "It’s our Black Friday, busier than 4/20, Super Bowl and New Year's Eve. We see a 40% increase in revenues and close to a 30% increase in customer traffic at our flagship Vegas SuperStore during EDC."

The promotion, part of the dispensary’s "Daisy Daze" weekend, features a full-scale retail activation with live vendor pop-ups, food trucks, limited-edition merch and specially curated cannabis bundles. Hopeful festivalgoers receive raffle entries for every bundle purchased and winners will walk away with passes to EDC, North America's largest EDM festival.

The connection between Planet 13 and EDC Las Vegas runs deeper than seasonal marketing, however. RNBW is a luxury cannabis label co-developed through a strategic partnership between EDC's organizer, Insomniac, and industry stakeholders. RNBW’s "Dark Rainbow" strain, available exclusively at Planet 13, is the dispensary’s featured drop this year. 

Pasquale Rotella, Insomniac founder and CEO, has championed RNBW as part of a broader initiative "intersecting live music and cannabis culture," he said in a 2021 statement.

EDC returns to the Las Vegas Motor Speedway this weekend from May 16-18 with Martin Garrix, Alesso, Tiësto, REZZ and many more. You can find the festival's full lineup and read more about its 2025 edition here.