Seoul searching: best things to do in Korea's capital

If you think Seoul, the capital of South Korea, is all about neon lights and K-pop, think again. Sure, this city knows how to turn up the volume, but it’s also home to serene temples, charming hanok (traditional architecture) villages, and some of the most mouthwatering Korean food you’ll ever eat.

Whether you’re soaking in skyline views from N Seoul Tower, feasting upon late-night Korean barbecue, or picking up unique bargains in Dongdaemun, the list of fun things to do in Seoul is one that just keeps on growing. Ready to uncover the best things to do in the South Korea's biggest city? This guide to the top things to do in Seoul is packed with everything you need for an unforgettable trip to Korea, no matter your travel style.

Explore the National Museum of Korea

The National Museum of Korea is in the heart of Seoul. The largest museum in South Korea, it's also one of the most prominent cultural institutions in Asia. Give yourself plenty of time to explore — it's home to more than 220,000 artifacts that span thousands of years of Korean history, from prehistoric times through to the modern era. The museum design is also striking, set within Yongsan Family Park and with a gorgeous backdrop of Mt Namsan. The museum puts on seasonal events throughout the year, from live music to pop-up exhibitions.

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Catch the skyline at N Seoul Tower

It's fair to say the N Seoul Tower is a must-visit landmark in Seoul if you're looking to snap a great photo of the city. This cultural hub sits atop Namsan Mountain and is home to observation decks, a revolving restaurant, and a digital observatory. While you can visit year-round, you'll get the clearest views between September and November or cherry blossom views across Namsan Park between April and June. Add it to the beginning or the end of your day’s itinerary: early morning is best for fewer tourists, but the sunset views of the glittering skyline are pretty special.

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Wander through Changdeokgung Palace

UNESCO-listed Changdeokgung Palace was built in 1405 during the Joseon Dynasty. While it's still considered a royal building, you'll probably notice that it looks a little different from the standard palace. It was inspired by nature and designed to flow with its surroundings. Check out the Secret Garden (Huwon), a stunning 31.5-hectare (78-acre) area with lotus ponds, pavilions, and ancient trees. You should also visit Geumcheongyo Bridge, the oldest surviving stone bridge in Seoul, as well as the beautiful Injeongjeon Hall.

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Shop and snack in Myeongdong

A trip to South Korea isn't complete without some (responsible) credit card damage, and where better to kickstart things than Myeongdong? This ever-busy shopping district is well-loved for its impressive mix of beauty, fashion, and street food stalls. If you're looking to stock up on Korean beauty, it’s also a hot spot for cosmetics enthusiasts, with plenty of free samples on offer. If you've got spare time, get lost among the crisscrossing streets to dig into some seriously cool local boutiques.

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Hike in Bukhansan National Park

Just outside Seoul, Bukhansan National Park is a must-visit spot. Known as one of the most-visited national parks globally, it's just as beautiful for a leisurely stroll as it is for an intensive hiking adventure. For the former, the Baegundae Peak Trail is about 2km (1.2 mi) each way and leads to the highest peak with incredible panoramic views of Seoul. For seasoned hikers, the Obong Trail stretches just over 6.5km (4 mi) and has cascading waterfalls and five majestic peaks along the way. You can also stay the night at the temples or hermitages here, although you'll want an early start to arrive before it gets dark.

Visit Gyeongbokgung Palace

Gyeongbokgung Palace is arguably the most iconic of Seoul’s five grand palaces and a must-do when it comes to Seoul attractions. This 14th-century palace once served as the primary residence for the Joseon Dynasty. Walk through the grand Gwanghwamun Gate to step into a world of ancient traditions and monumental history. The Throne Hall is another must-see, with vivid colours and intricate designs. You'll notice that lots of people dress up in hanbok clothes outside: traditional, colourful two-piece outfits complete with intricate hair and makeup. If you're interested, shops nearby can get you outfitted. The Korea Tourism Organization promotes this activity, so don't worry about any accidental cultural appropriation.

Top tip: if you’re dressed in hanbok, all five of Seoul's royal palaces waive their admission fees.

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Stroll Gwanghwamun Square

Among all of these energetic things to do in Seoul, you’ll probably want a little time to relax. Head to Gwanghwamun Square, which is excellent for people-watching. What used to be a busy 16-lane road was transformed into a pedestrian-friendly area complete with historically significant statues and a gorgeous mountainous backdrop. Expect live music, street vendors, photo opportunities, coffee shops, and the occasional market. The fountains are beautiful during the daytime, while the lights and atmosphere offer a great backdrop for a chilled evening.

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Pay your respects at the War Memorial

You don't have to be an expert to know that Korea's history has a pretty colourful past. One of the most significant places to learn about history is the War Memorial of Korea in Seoul. This site honours the sacrifices of Korean soldiers and commemorates the complex military history of the region. Established in 1994, it initially focused on the Korean War but has since expanded to include other exhibitions covering ancient conflicts, the Joseon Dynasty, and the modern military of the country. While it's a traditional museum, it also has cool high-tech exhibitions, including virtual reality simulations.

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Explore Bukchon Hanok Village

Curious about Korea's traditional heritage? Bukchon Hanok Village should definitely be on your list. While it's located near the more modernized parts of the city, this area preserves about 900 hanok-style houses and is unique for its narrow alleyways and wooden homes that remain relatively untouched by modern development. This is a place that provides an authentic glimpse into Korean life as it once was​, complete with traditional tea ceremonies and small guesthouses where you can spend the night. Aside from cultural experiences, Bukchon has some stunning viewpoints. Gahoe-dong and Samcheong-dong are two of the best, with mesmerizing views over the rooftops to the city.

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Tour DMZ Korea

It might seem like a strange place to visit, but travellers learn a lot at the Demilitarized Zone (DMZ) in Korea. The DMZ serves as a buffer zone between North Korea and South Korea and is the site of significant historical landmarks and endless stories of resilience and division over the years. If you want to get a closer look at North Korea, head to the Dora Observatory, where you'll spot the "Peace Village" of Kijong-Dong with its towering flagpole, one of the tallest in the world.

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Feast at Namdaemun Market

Advance warning: you'll want to give yourself at least a few hours to properly explore Namdaemun Market. One of Seoul’s most iconic and largest traditional markets, it dates from 1414 and has more than 10,000 vendors. Expect a lively atmosphere and an entire rainbow's worth of clothing, souvenirs, and art supplies. Exchange your money with the "grannies" in the centre for the best rates, and visit around 10am if you prefer a slightly more low-key atmosphere. Some of the night markets stay open until the early hours, so it can also be a great spot for a late-night snacky dinner.

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Dance and dine in Hongdae

Youthful, energetic, creative, and a little eclectic are the best words to summarize Hongdae. This unique district is one you'll remember long after you wave goodbye to South Korea and is worth dedicating an evening to for just wandering around. Near Hongik University, you'll find street performances showcasing everything from K-pop covers to dance groups and live music. If you're into vintage fashion, Hongdae is a treasure trove for unique stores. Check out Ropa Usada while you're here. Hungry? Hongdae is also a hot spot for foodies, from Korean barbecue to classic street food like tteokbokki (rice cakes in spicy sauce) and hotteok (filled pancake).

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Relax along Cheonggyecheon Stream

Visiting a stream may not seem like something that should take priority when it comes to things to do in Seoul, but we promise that Cheonggyecheon is far more impressive than it sounds. This serene spot spans 11km (18 mi), starting close to Gwanghwamun Square. Along the way, you'll spot the rainbow lights of the nearby waterfall (right at the entrance), as well as a few important bridges dotted throughout. Gwangtonggyo Bridge is the most famous. If you can, time your visit for the Seoul Lantern Festival in November, one of the best times to visit South Korea, when you'll see a magical display each evening, as well as colourful leaves reflecting on the water.

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Sip tea in Seoul's traditional teahouses

Seoul's teahouses are a quintessential part of South Korean life, and you'll find plenty to dip into. They offer a perfect setting to pause, relax, and sip on Korea's rich tea heritage. We love Dawon (one of Seoul’s oldest teahouses, filled with interesting art and impressive history), Tteuran Tea House (overlooking a picturesque garden — try the signature omijacha, a berry tea), and Tea Therapy Haengrang, led by an East Asian doctor who recommends teas to each customer individually.

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Marvel at Dongdaemun Design Plaza

Dongdaemun Design Plaza (DDP) is Seoul's cutting-edge hub for art and culture and also plays host to Seoul Fashion Week. Designed by the late architect Zaha Hadid, this futuristic space is home to undulating curves and glowing LED lights that make it a magnet for photographers. It's also filled with a constantly evolving array of immersive art installations, design exhibitions, and pop-up events showcasing the best of Korean and global creativity.

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Explore Garosu-gil's cafés

Also known as "Tree-Lined Street," Garosu-gil is a stylish district in Seoul that's perfect for a leisurely stroll. Located in Sinsa-dong, this area is best known for its mix of high-end fashion boutiques, quirky independent stores, and Instagram-worthy cafés. Sip on beautifully crafted lattes in minimalist cafés or browse racks of unique clothing. Don't sleep on the dessert spots for matcha-infused treats and artisanal gelato.

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Go Gangnam style

Not just a hit song, Gangnam is one of Seoul's coolest neighbourhoods, with high-end shopping, historical sights, and countless dining options. A popular spot for Seoul karaoke, this area is where the night comes alive. Although there are endless things to do in Gangnam, Seoul, there's one you definitely can’t skip: visiting one of Gangnam's iconic noraebangs (karaoke rooms) to belt out ballads or dance to K-pop hits. This neighborhood is also great for nightlife in Seoul. Pair your evening with late-night bites from chic rooftop bars or casual street food joints.

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