John Rich Accuses Cracker Barrel Of “Going Woke” After Rebrand: “A Bud Light Moment In The Making”

Not a fan of the new logo, eh? Cracker Barrel announced today that they’re changing their logo for the first time in nearly 50 years, ditching the old man sitting next to a barrel and instead going with a more minimalist approach: Cracker Barrel has updated their logo for the first time in 47 years pic.twitter.com/H4pRyDz7Aa — Dexerto (@Dexerto) August 20, 2025 Yeah, I hate it. I grew up going to Cracker Barrel all the time. It was a staple […] The post John Rich Accuses Cracker Barrel Of “Going Woke” After Rebrand: “A Bud Light Moment In The Making” first appeared on Whiskey Riff.

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John Rich Accuses Cracker Barrel Of “Going Woke” After Rebrand: “A Bud Light Moment In The Making”

Not a fan of the new logo, eh?

Cracker Barrel announced today that they’re changing their logo for the first time in nearly 50 years, ditching the old man sitting next to a barrel and instead going with a more minimalist approach:

Cracker Barrel has updated their logo for the first time in 47 years pic.twitter.com/H4pRyDz7Aa
— Dexerto (@Dexerto) August 20, 2025

Yeah, I hate it.

I grew up going to Cracker Barrel all the time. It was a staple on road trips when I was a kid, and every time I go there now I’m reminded of how much I love it and end up wondering why I don’t eat there more often. It’s homey, nostalgic, and serves some pretty good comfort food.

This new logo though? It feels so corporate and boring. There’s a TikToker who’s racked up millions of followers by doing terrible redesigns of logos (as satire), and I feel like even she could have come up with something better than this. It’s just…bad.

The move comes as Cracker Barrel is in the middle of a broader rebrand, modernizing its restaurants to look more like something you’d see in a hipster restaurant in East Nashville that charges $23 for a burger.

Cracker Barrel has gone full rebrand
Old Logo/Interior: New Logo/Interior: pic.twitter.com/QUTOCs9wrS
— Morning Brew (@MorningBrew) August 20, 2025

And the company’s CEO, Julie Felss Masino, has defended the rebrand, telling Good Morning America that the feedback has been overwhelmingly positive:

“People like what we’re doing. Cracker Barrel needs to feel like the Cracker Barrel for today and for tomorrow — the things that you love are still there. We need people to choose us, and we want people to choose us.”

NEW: Cracker Barrel reveals new logo, CEO Julie Felss Masino says people love their new rebrand.
"Honestly, the feedback's been overwhelmingly positive that people like what we're doing," Masino told GMA while discussing the overall rebrand.
This logo is depressing. pic.twitter.com/EZVpWLv4Bg
— Collin Rugg (@CollinRugg) August 20, 2025

Well I’m not sure where Julie’s getting her feedback, but outside of focus groups or whoever she’s talking to, the response to the logo on social media has been overwhelmingly negative:

Fire minimalist graphic designers into the sun
— Yankyguy (@GA_Optimal) August 20, 2025

So they made it worse for no reason. Wow.
— drastic215 (@drastic215x) August 20, 2025

Bro
So much swagger in the old one pic.twitter.com/ceBF3paoEl
— SteveG. (@SteveG60117) August 20, 2025

Everything is simple and boring now
— Geno (@GenoQuest) August 20, 2025

This is the worst logo change I have ever seen.
— Bryan (@StoryoftheYR2) August 20, 2025

pic.twitter.com/U3eO82YUTD
— Scott F (BitSaga) (@scottfakhoorian) August 20, 2025

And you can count country singer John Rich as one who hates the changes being made to the iconic restaurant chain.

After the new logo was unveiled, the outspoken member of Big & Rich took to social media accusing the company of “going woke,” while questioning whether this may end up being the restaurant’s “Bud Light” moment:

Will you go to Cracker Barrel now that it's going woke? This could be a "Bud Light" moment in the making…
— John Rich Read More