Today, The Beast Shuts Down Broadway… Don’t You Dare Miss It

Everyone remembers their first time. The feeling in your gut, the buzz in your brain, the sounds and sights and smells… Everyone remembers the first time they hear the roar of a Harley. 

Nashville is a city of big days and bigger nights but this weekend is one that may top them all. NASCAR is back in Music City with the The Cracker Barrel 400 at Nashville Superspeedway but before Sunday’s big race, there’s an event happening smack dab in the middle of the city that will not just hold its own, but probably steal the show. 

The Beast, Monster Energy’s alcoholic beverage line, is shutting down Broadway for what’s billed as an epic street party, but truthfully that doesn’t even scratch the surface. The Beast on Broadway is going to be an extreme, high-octane, adrenaline-pumping demonstration of just how far you can push a Harley. Smoke will blow, tires will burn, and the power of American muscle will echo off the honky tonks as the Concrete Cowboys put on three action-packed displays of guts and glory. It all starts at noon, today… 

Here’s a look at last year’s event just to show that words don’t do it justice…

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The Concrete Cowboy’s CJ Barham said:

“The team is locked in and ready – it’s time to shake the buildings, get the people rowdy and standing on their feet as we blow smoke through the streets of downtown. It’s go time for the Concrete Cowboys!”

And don’t you be thinking motorcycles are the entire show; You thought Beast would only give you one attraction? A NASCAR will be parked on the street and fans will get to witness the frantic beauty of a pit stop up close and personal. The Beast’s own Tyler Reddick and his 23XI teammate Riley Herbst will be making celebrity appearances, along with a slew of others, including a surprise special guest country artist, to make the day extra special for those drawn to the spectacle. 

To cap off this wild night, The Beast will host an exclusive afterparty on Nudie’s Honky Tonk rooftop. You have to be there to have a chance in and trust me, you want to be there. Celebrities, NASCAR personalities, Monster athletes, and of course the iconic Monster Girls will be there to send this night into the wee morning hours and roll it straight into the NASCAR race the next day. 

Monster Brewing’s Sr. VP of Marketing & Commercial Strategy added:

“Who doesn’t love a high-octane party? We’re stoked to unleash the Beast on Broadway in downtown Nashville and bring The Beast brand to life with an epic takeover of Music City. We’ve got everything covered for adrenaline junkies… the Concrete Cowboys, Tyler Reddick, Riley Herbst, pit crews, and one helluva afterparty.”

Excited yet? I know we are… Whiskey Riff will be there in person to experience the entire event with you, because let’s be honest when you get the chance to see Harley’s rip up Broadway and put down some Beasts (Give me all the tea flavors), you don’t say no. 

Saturday. Noon to midnight. Broadway. Don’t you dare miss it. The post Today, The Beast Shuts Down Broadway… Don’t You Dare Miss It first appeared on Whiskey Riff.